BENTONVILLE, AR – With today’s neck and neck retail culture, it can be hard to find a point of differentiation. But, luckily for our industry members, one sure fire way to put your operation ahead is to invest in fresh produce. Walmart has taken note of this strategy and announced a new line of organic produce items. Furthermore, the line will be offered in Walmart de México y Centroamérica stores, a division the retailer has been consistently looking to develop as part of its global strategy.
“Having the possibility of testing organic vegetables is to ensure that the least amount of chemicals from food is being ingested, and this is translated and enjoyed in the flavor of your meals,” said Marjorie Cabezas, Division Manager for Agriculture at Walmart El Salvador, according to an article by ElSalvadorGram.
The new line includes escarole lettuce, romaine lettuce, spring mix, broccoli, green beans, and spinach, and is sourced from produce company Agrocumbre, located in Guatamala City, Guatemela. And while the line is just six products currently, ElSalvadorGram noted that Walmart is looking to make alliances with new partners to expanding the assortment.
Will organic produce be what it takes to give Walmart the competitive edge it’s after? AndNowUKnow has our finger on the pulse.