Real Madrid Overtake Manchester United into first place
Real Madrid have been named the most valuable football brand in the world.
Los Blancos, whose brand is worth 1.646 billion euros, overtake Manchester United (1.472 billion euros) into first place on the list.
Also in the top six are Barcelona (1.393 billion euros), Bayern Munich (1.314 billion euros), Manchester City (1.255 billion euros) and Liverpool (1.191 billion euros).
These six clubs make up 40 percent of the brand values of the 50 clubs in the Brand Finance Football 50 rankings.
Real Madrid‘s brand has risen 27 percent in value in the past year and the club has become the first in the world to receive 750 million euros in ticket revenue.
As for other Spanish clubs in the top 50, Atletico Madrid stay in 14th, Sevilla have risen 13 places to 35th, Athletic Club drop to 45th, Villarreal climb to 47th and Valencia are 48th.