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MANY COFFEE SHOPS ARE STARTING TO REOPEN
Those operating coffee shops in the United States—a country with very little in the way of viable safety nets for small business—have a big question on their minds this spring. When, and how, will it be safe to reopen amidst the COVID-19 pandemic? From Georgia to San Francisco, from Texas to New York City, all eyes are on the canaries in the coffee coal mine to see what returning to service (and the “new normal”) will look like. Sprudge spoke with a few of these operators to find out how they’ve approached reopening as safely as possible—including those for whom that decision means continuing to wait.
California-based Equator Coffees, which operates eight cafes in the Bay Area and Marin County, initially closed all of its locations on March 16. Since then, they’ve gradually and cautiously reopened most locations for adjusted to-go service. The company learned a number of lessons along the journey, says Director of Retail Tina Malouf. Adjusting to new consumer behavior was one of those.
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MANY COFFEE SHOPS ARE STARTING TO REOPEN